At your brand, we don’t think jewellery should be reserved for “special occasions” or kept in a box waiting for its moment. It should be something you throw on without thinking — and still feel put together every time.

Our pieces are made for real life — the kind where you’re rushing out the door, jumping from work to dinner, or stuffing everything into one weekend bag. No overthinking. Just great-looking jewellery that shows up with you, wherever you’re going.

That’s what sets us apart. Not too precious. Not too flashy. Just intentionally made, beautifully finished pieces that feel like you — on your best days and your busiest ones.

Our materials speak for themselves:

• Long-lasting gold plated, rhodium, and gold tone plated jewellery that doesn’t flake or fade
• Sparkling lab grown diamond jewellery with zero mining guilt
• Hypoallergenic, tarnish-resistant, and always sweatproof
• Designed for layering, gifting, stacking, or simply wearing solo

This is what demi-fine is all about — not just how it looks, but how it performs.